genius.tv

Panasonic Australia were launching a range of TVs that they classed as "Genius".Unfortunately this logo never saw the light of day as the direction taken was more "grungy" and this was deemed too clean for the final style.

genius1.jpg
Final chosen piece (that was ultimately rejected :-( )
genius2.jpg
Further exploration on previous concept
genius3.jpg
Initial reaction which wasn't such a good idea in retrospect as it demanded a black background for the lighting effect to work